By Pemphero Musowa
In a landmark move, Impression Media has announced its official licensing by the Malawi Communications Regulatory Authority (MACRA), making it the first authorized IPTV (Internet Protocol Television) service provider in Malawi.
This development follows the platform’s temporary shutdown by MACRA in August 2023, which sparked debate over regulatory policies for internet-based TV services.
In a press statement, the company expressed excitement over its new licensing status and outlined plans to relaunch soon.
The company said it is preparing to comply with final regulatory requirements in time for the upcoming TV License Award Gala with aims to resume testing in 30-60 days, with a full pay-TV launch anticipated in the first quarter of 2025.
This announcement marks a significant milestone for both the company and Malawi’s evolving digital landscape, as it signals a step forward in legalizing IPTV as a formal broadcast category.
For subscribers, this move promises access to advanced streaming technology on multiple platforms, including a revamped web player, mobile apps for iOS and Android, and dedicated apps for Android Smart TVs and set-top boxes (STBs).
Impression Media’s journey to legalization has been complex, initially gaining popularity after MultiChoice Africa scaled back DStv offerings in Malawi, positioning itself as a cost-effective alternative with access to over 1,500 channels.
MACRA shut down Impression Media citing illegal broadcasting without a license.
The company defended itself, arguing that it was an OTT (Over-The-Top) provider, not a traditional broadcaster, and thus believed it was outside the remit of MACRA’s broadcast licensing requirements.
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